1Win Company History: From FirstBet to Global iGaming Leader
The story of 1Win begins in 2016, when the platform was first launched under the name FirstBet. Operating as an online sports betting service, FirstBet spent two years testing and refining its product in the CIS (Commonwealth of Independent States) market.
2018 Rebranding: The Birth of 1Win
In 2018, the platform underwent a complete transformation. The brand was renamed 1Win, signalling a new strategic direction. The rebranding was not merely cosmetic — it reflected a broader expansion of services, including casino gaming, live dealer tables, eSports betting, and in-house game development.
The Curaçao eGaming License (8048/JAZ2018-040) was also secured during this period, providing the legal framework for international operations.
Expansion Timeline
- 2016 – Platform launched as FirstBet; focus on CIS sports betting market.
- 2017 – Live casino section introduced.
- 2018 – Rebranded to 1Win; Curaçao license obtained; mobile app launched.
- 2019 – Expansion into the Indian market.
- 2020–2022 – Growth in Nigeria, African markets, Latin America, and Southeast Asia.
- 2023 – Launch of 1Win Crypto division; in-house games expanded.
- 2024 – 1Win Token launched; Nigeria Lagos State Lotteries Board license obtained; significant sponsorship deals announced.
- 2025–2026 – Operations in 100+ countries; workforce of 1,000–5,000 employees.
Current Reach
Today, 1Win operates in over 100 countries, from Uruguay to Pakistan, with a primary focus on India, Nigeria, Brazil, CIS nations, and Southeast Asia. The platform is available in multiple languages and supports dozens of payment methods, including major cryptocurrencies.