1Win Sponsorships & Global Partnerships
1Win has established an extensive portfolio of sponsorships and strategic partnerships across traditional sports, eSports, and entertainment — a key part of its brand-building strategy in international markets.
Football Sponsorships
1Win holds partnerships with some of the most recognised football clubs in the world:
- FC Barcelona – One of the flagship sponsorships, giving 1Win high visibility in Spanish and global football.
- Atlético Madrid – Partnership extends 1Win's presence in La Liga.
- Valencia CF – Further consolidating the brand in Spanish football.
eSports Teams & Events
1Win is deeply embedded in the eSports ecosystem, both as a sponsor and through its own competitive team:
- G2 Esports – Global eSports organisation partnership.
- Team Vitality – French eSports powerhouse.
- NAVI (Natus Vincere) – One of the most recognisable CS2 and Dota 2 organisations.
- 1Win Esports – 1Win's in-house eSports team, competing in Counter-Strike 2 (CS2) with players including Timur "buster" Tulepov and Sanzhar "neaLaN" Ishkakov.
- BLAST Premier, ESL Pro League, IEM Katowice – Event-level sponsorships with global broadcast reach.
Brand Ambassadors
- Canelo Álvarez – Undisputed boxing world champion; 1Win's global ambassador.
- Mike Danshin – CMO of 1Win Crypto, leading the brand's crypto division and influencer campaigns.
Other Partnerships
1Win also participates in major industry events, including the Kinza 360 conference in Dubai, where it organised large-scale networking events. The brand sponsors NBA and NHL-level events, reinforcing its presence in North American sports markets.